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Monday, April 09, 2007
When you are starting an Internet business, there are certain notions that will require conscious thought. Things like how to market the business and where as well as who do you need to help get it off the ground. While starting an Internet business may seem like a daunting task, it is no different than starting a traditional business. While traditional businesses require advertising, it is usually done with a shotgun approach. You shoot advertising all over the place and hope to hit something with your message. By default, your advertising for a traditional business will be focused on the geographic area in which your business is located. You must also adjust pricing to meet what your market will bear. When starting an Internet business, your market can be less focused on location since your business will be global. You will also need to be more descriptive in your product presentation as people will not be able to touch and feel the items and will have to rely on what you say about them. You not only have to market the what but also the how and why. Getting people to part with their money through an Internet business involves selling the business as well as an individual product or service. Many old-style sales persons know that the biggest part of sales is selling yourself. People who can make a potential buyer feel comfortable with them have a higher success rate. Those who simply sell the product can usually experience a certain success if they are selling a worthwhile product, but experiencing growth may be limited. Once you have chosen the type of business you want to start and the people who will work with you, your marketing plan will need to be executed. Once you have made your announcement and made the promise of what you will do, you need to do what you have promised. Customer service needs to be more than a promise, it needs to be a way of life. Unlike a traditional business, on the Internet you will never be the only game in town. If you make mistakes with customer service there will be hundreds, if not thousands of other businesses ready to take your place. Many traditional businesses eventually fail because they are not willing to change with the shopping habits of their customers. The product mix may become stale or new competition may offer merchandise the old store does not and since success has been around for years, many do not see the need to change. With an Internet business, changes are required almost daily and there is no real harm in looking at your competition to see what they are offering and some of the ideas may be worth mimicking. However, make sure any new ideas you implement are filled with you personal touch to keep your customers satisfied with you. Tom McMullen
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