An autoresponder is one of the most valuable marketing tools you will use with your Internet business. Marketing your business with an email campaign in your auto responder series is a great strategy to increase sales and get repeat visitors to your website or blog.

So how do you do that? Here is one tip that really works when it comes to using an autoresponder to build your business.

Give away an e-book for free. You can give away an ebook that is already written or you can write your own e-book. One idea to come up with content for your book is to include several e-zine articles in it. If you publish your own online newsletter you probably have content available to you that you have never really considered.

Your goal is to go back and pull some of the best content from your email newsletters that you have written in the past and combine those into a e-book format that you can give away for subscribing to your autoresponder.

You get to control the content you put into your book without having to do much writing. You can monetize this by adding links to various affiliate programs relating to the article for each chapter. If you use affiliate products such as Clickbank you can allow affiliates to brand the e-book and make money themselves when they give it away.

This is a popular strategy to create even a larger list by having a large pool of affiliates promoting your business for you via your e-book.

If you do not have an ezine of your own, consider starting one. They are actually quite easy to do and you can use an responder to keep in touch with your list. By providing valuable information in your e-zine your mailing list is getting to know you as a trusted Internet marketing associate.

Instead of just mailing out offers that require people to shell out more money, instead you are mailing out information that can actually help them build their business. If you are not sure how to start an ezine of your own go online and subscribe to 2 or 3 and see what they are doing.

Then just inject your own personality into it and consistently publish on a regular basis. Publishing consistently is a key as you do not want people to forget about you. This can be once a month, once a week, or even once a day depending on the theme of your business.

Tom McMullen

Marketing Tools