A press release is an excellent way to get out something new to potential customers. With RSS feeds you can syndicate content about your home business and get it out online via distribution services.

Let's take a look at a few press release tips you can use to build your own business in this article.

1. You need to have something to announce. It should be something that is worthwhile to the reader. It should focus on a theme that offers something of value. It should contain keywords just like you would with articles, blogging, etc.

2. Optimize your press release just like you would a web page. Keep your keywords near the front and at the beginning of each paragraph.

3. Include a call to action that gives your reader a link to click on and be taken to a web page or blog page where they can find more interesting information from you.

If you believe in list building refer your reader to a landing page where you offer a free taped webinair, free ebook, free reports, and so on in exchange for their contact info for future follow up. If you do not have one you should get an autoresponder and use it.

4. Your goal is to get your press release read by as many people as possible. There are several ways to do this. Here are a few in no particular order.

http://www.prweb.com

http://i-newswire.com

http://www.businesswire.com

http://www.pressbox.co.uk

http://www.pr.com

http://www.webwire.com

http://www.prleap.com

And many more...

One thing to keep in mind is press releases work like articles in they can be considered duplicate content. You may want to space them out and submit them on different days. You can also vary the theme of your press release to create more exposure. This may take some creative writing on your part, but would be worth the effort.

If you blog try writing a post version of your press release and then social bookmark it to various social directories such as Stumbleupon, Digg, Yahoo, Google Bookmarks, and any other relevant directories you can think of.

Put together a list of media contacts and email your press release directly to them. Create a short version of your release and email it directly to bloggers who write in the niche your site is in. They may use it as is, or write a story and post it on their blog giving you more back links and potential traffic.

These are a few press release tips you can use to help build your own business. Whenever something new and exciting happens in your home business blast out a press release and watch it grow.

Tom McMullen

Marketing Tools